It may seem counterintuitive, but if your website is suffering from a lack of funds to improve its marketing, more sales is not the solution. The most frequent concern I hear is â€œI canâ€™t afford to improve my website until I make more sales, so I only want to spend money on more trafficâ€. As a marketing consultant with over 25 years of experience in eCommerce and digital presence, I can tell you it is probably less costly, and the return greater, than you may think.
The global pandemic and it’s surreal results are leaving a lot of us stressed, depressed and looking for new ways to cope. The usual escapes outside the house: meeting clients for coffee, hanging with like minded colleagues at networking meetings, even taking that conference call at Starbucks, have become unavailable to everyone. I asked three of my trusted colleagues; a networking leader, a stress management therapist, and a no-nonsense life coach, for their “do’s and don’ts” advice on how to stay connected.