For small to midsize business owners, marketing can feel like a constantly moving target. Marketing professional and agency owner Liza Sivek discusses how to avoid frustration and build a better brand by breaking down trends, defining terminology, and through discussions with industry guests. If you want to make your marketing less of a struggle and more of a benefit join us every week for the Marketing Myths and Magic podcast.
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Liza talks with digital marketing strategist Laura Kasl about the marketing myths that she encounters and why following them could hold back your marketing efforts. Laura helps identify the what and why of planning a marketing strategy.
Liza sits down (and geeks out) with young adult scifi and fantasy writer Clare Marshall, author and business owner at Faery Ink Press and C. Marshall Publishing, nominated for a 2019 YA Book Aurora Award, and a 2016 Whistler Independent Book Award (Honorable Mention). She is now taking other authors along her journey marketing her books as a solopreneur. We discuss DIY marketing, her learning curve in, and her best tips for other authors.
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Liza talks to Rocky Lalvani, owner of Profit Comes First, about the mistake businesses make by putting profit after expenses as “leftovers” and creating a plan that makes profit a primary goal. Yes, it can be done! Reports and numbers tell a story that keeps you informed and confident!
EPISODE 10: Is your Marketing on Life Support?
Liza goes through her 10 digital marketing questions on her Marketing Health Quiz and helps you think about your marketing weak spots and where they might be. Find out if you are up to date and doing the right things to make your marketing performance what you want it to be.
EPISODE 9: Marketing Skin Care and How to Look Good on Zoom without Makeup *Giveaway Episode!!*
Liza talks with Bethany Hilt, Founder and Owner of the Vertere Beauty and Skin Care Line
Liza and Bethany cover “How to market a new skin care line in such an important slice of the market.”; “How to look Up, Awake and Beautiful without makeup for Zoom Calls.”; “How Social Media should be leveraged”; “The use of Evergreen Content.”; and “Tips for help with the dreaded Mask-ne.”
Liza talks with Eric Lopkin, Owner of The Modern Observer Group
Liza and Eric cover why the excuse “This is the way we’ve always done it is no longer valid!”; “The Learning Curve”; and “Evaluating your staff”.
EPISODE 7: CPG and Start Ups – Marketing *Giveaway Episode!!*
Liza talks with Sandra Velasquez, Founder of DistroTalk and Nopalera
Liza and Sandra cover “What kind of business are you looking to grow, and with who?”; “How knowing different languages is beneficial.”; “What is Market Fit?”; “Do you know your Niche?”; and “Do you know your Audience?”.
Liza and Deborah cover “How and when do I market my business for sale or a capital raise? “. “When to start building an exit strategy for your business?”; “How do I know what my business is actually worth?”, “What to do when you’re going to sell?”; “How can an advisor help?”; and “How to be prepared.”
Liza and Joni cover “The Importance of Proofreading and Editing in Marketing”; “The Biggest Misconception about Needing Proofreading and Editing Services”; “Common Mistakes”; and “The Business Voice”.
Liza and Nichole cover “Packaging and Branding, Why it’s Important!”; “Tips and Misconceptions”; “Seeking Opportunities”, and “Taking On What Helps you Learn and Grow”.
Liza and Michelle cover “What is the number one question you get from branding clients?”; “What branding misconceptions have you come across?”; “What is your process?”.
Liza and Robert cover “How did you start as an entrepreneur?”; “What’s your thought process when planning your podcast?”; “Where did One-on-One with Robert In a Onesie come from?”; “What do you hope your audience takes away from your videos?”.
Liza talks with Danielle Goldsmith of Find Your Happy Guided Coaching
Facebook Business Page: DanielleGoldsmithCoaching.com
Blog: Danielle Goldsmith
Facebook Group: Coaching Queens 20-20
YouTube: Coaching Queens 20-20
Mentioned in this Episode:
Psychic Playground Facebook Group
Liza and Danielle cover: “Why do I have to promote myself and not just my business?”; Steps to take to overcome the fear of promoting yourself; and Danielle’s favorite piece of advice!