For small to midsize business owners, marketing can feel like a constantly moving target. Marketing professional and agency owner Liza Sivek discusses how to avoid frustration and build a better brand by breaking down trends, defining terminology, and through discussions with industry guests. If you want to make your marketing less of a struggle and more of a benefit join us every week for the Marketing Myths and Magic podcast.
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MARKETING MYTHS AND MAGIC PODCAST SEASON 2
EP 31 BETTER WEBSITES AND LESS MARKETING BURNOUT WITH NICHOLE HOWELL, PARTNER WITH A SPARK 
EP 30 CHARITABLE SPOTLIGHT WITH JILL MONSON, AMERICAN CANCER SOCIETY 
EP 29 USING SOCIAL MEDIA VIDEO TO CONNECT WITH YOUR AUDIENCE WITH BRIAN WILLIAMS, NORTHSHIRE CONSULTING
MARKETING MYTHS AND MAGIC PODCAST SEASON 1
EPISODE 28: Audio Branding with Jodi Krangle
Liza talks with Jodi Krangle of Piece of Cake Voiceovers and Vocals about the many ways companies large and small can use sound as to brand and market your business.
Check out Jodi’s offer:
“My Top 5 Tips for Creating an Intentional Audio Strategy”
- LinkedIn: Jodi Krangle
EPISODE 27: The Best Way To Leverage LinkedIn with Trevor Robinson
Liza talks with Trevor Robinson of TLR Consulting Group about the new and best ways to market yourself and your business on LinkedIn.
Check out Trevor’s offer:
“The Perfect Authority LinkedIn Profile 56-Point Self-Audit Checklist”
- LinkedIn: Trevor Robinson
- Instagram: @The Trevor Robinson
EPISODE 26: Branding Consistency and Mistakes to Avoid with Hunter Myers
Liza talks with Hunter Myers of Vedure Design Co. about branding errors to avoid and why to keep your branding the same across platforms.
Check out Hunter’s offer:
“The Basic Brand Consistency Checklist” It’s a quick checklist that runs through a handful of areas you need to make sure you’re branding is present.
- LinkedIn: Hunter Myers Brand Strategist and Designer
- Instagram: Verdure Design Co.
EPISODE 25: The Power of Networking
Liza talks with Lori Highby of Keystone Click about the ways netwoprk can expand your marketing reach and creative profitable business relationships without “selling” all the time.
EPISODE 24: Audio Branding with Jodi Krangle
Liza talks with Hank and Sharyn Yuloof of Yuloff Creative about their style of business coaching, dad jokes, marketing yourself, and their newest book on working together as a married couple.
“30 Minute, Free, No Obligation Success Call” with the Yuloffs
- LinkedIn: YuloffCreative
EPISODE 23: Monster Season Episode – Marketing Tricks and Treats with Haunted Tour Owner and Author Cindy Wolfe Boyton
Liza talks with her childhood friend CIndy Wolfe Boynton, journalist, author, and owner of a haunted tour company Spirits of Milford in Milford, CT.
Books: cindywolfeboynton.com
EPISODE 21: Audio Branding with Jodi Krangle
Liza talks with Ann Harikeerthan about being forced into a career mold, finding her voice as a writer and supporting other authors finding their voice.
Check out Ann’s offer”
“Storyboard” Power Hour Session with Ann, 22% off for our listeners
- Facebook: Ann Harikeerthan
- LinkedIn: Ann Harikeerthan
- Instagram: Ann Harikeerthan
- Twitter: Ann Harikeerthan
EPISODE 20: How To Leverage Pinterest For Business with Mackenzie Armstrong
Social media marketing is an important part of your business. Using social media properly means going beyond Facebook and Twitter. Marketing maven Liza Sivek talks with Mackenzie Armstrong about using Pinterest for business.
SHOW NOTES:
Get your free opt-in Pinterest audit/start-up guide.
Armstrong Virtual Solutions
Facebook
Instagram
EPISODE 19: Copywriting for Websites with Simon Kozlowksi
Marketing maven Liza Sivek talks with copywriter Simon Kozlowksi about the importance of website copy and how it can grow your business.
SHOW NOTES:
Get your copy of the Rapid-fire ROCKSTAR Sales Page Template
Marketing that ROCKS
Instagram
Facebook
LinkedIn
EPISODE 18: Entrepreneur Work Life Balance with Jeremy Nicolaides
Marketing maven Liza Sivek talks with entrepreneur Jeremy Nicolaides about maintaining work life balance.
SHOW NOTES:
From this link tree, check out the Level The Playing Field crash course and the Work Less, Make More Challenge.
goldenoctopillar.com
Instagram
Facebook
EPISODE 17: Authentically Marketing Clean Beauty with Lynn Power
Marketing maven Liza Sivek talks with Lynn Power, CEO and co-founder of Masami about marketing, advertising, beauty and authenticity.
SHOW NOTES:
25% off any MASAMI product with code LIZA
MASAMI
@lovemasamihair on Instagram, Twitter, Pinterest, Facebook, YouTube and TikTok.
EPISODE 16: Health Coach Marketing Learning Curves with Samantha Hoffman
Liza and Health Coach and Personal Trainer Samantha Hoffman, discuss how business owners can fit health and wellness into their daily work lives and make themselves better business people. Plus her experience with the learning curve of DIY marketing being so steep.
SHOW NOTES:
Mention this Marketing Myths and Magic Podcast and receive 25% off the group coaching program (Ditch the Diet to self-love system) that starts Sept 6th!
Instagram: @girlhatessalad
Twitter: @girlhates_salad
TikTok: @girlhatessalad
Facebook Group: Healthy body confident women
EPISODE 15: Actual Magic, Myths and Marketing with Dan Chan, Millionaire’s Mentalist
Liza talks with Dan Chan, the Millionaire’s Mentalist and master magician, In this fast-paced and fun episode they cover pivoting a visual skill to virtual meetings and still get paid, how to get the press to notice your social media posts, pick-pocketing billionaires (and getting asked to do it), and a lot more. And Dan reads Liza’s mind! No, it wasn’t planned ahead! It’s a mind blowing episode and informative, with bonus videos!
SHOW NOTES:
Get Your FREE Demo via Zoom!
millionairesmentalist.com
Instagram
EPISODE 14: How Branding Strategy Will Attract Your Target Customer with Kristina Konstantinova
Liza talks with Owner and Brand Creator Kristina Konstantinova, of Konstant and New, to break down why branding strategy should strive for perfection so it’s always a little better than the competition, how brand connects with your target audience in just a glance to tell them who you are and why you should be their choice, and why brand choices should be about your target audience, not you, for success.
SHOW NOTES:
Take Your FREE Brand Personality Quiz!
konstantandnew.com
Instagram
Facebook
TikTok
LinkedIn
EPISODE 13: Marketing Strategy Is The First Step with Laura Kasl
Liza talks with digital marketing strategist Laura Kasl about the marketing myths that she encounters and why following them could hold back your marketing efforts. Laura helps identify the what and why of planning a marketing strategy.
SHOW NOTES:
FREE 1 Month Marketing Content Calendar Strategy
kaslmarketing.com
Instagram
LinkedIn
EPISODE 12: Marketing and Selling Your Book with Author and Publisher Clare C. Marshall
Liza sits down (and geeks out) with young adult scifi and fantasy writer Clare Marshall, author and business owner at Faery Ink Press and C. Marshall Publishing, nominated for a 2019 YA Book Aurora Award, and a 2016 Whistler Independent Book Award (Honorable Mention). She is now taking other authors along her journey marketing her books as a solopreneur. We discuss DIY marketing, her learning curve in, and her best tips for other authors.
SHOW NOTES:
Get Your FREE Training!
cmarshallpublishing.com
Instagram: https://instagram.com/cmarshallpub
Facebook: https://facebook.com/cmarshallpub
Instagram: https://instagram.com/faeryinkpress
Facebook: https://facebook.com/faeryinkpress
EPISODE 11: Marketing Reports and Profit with Rocky Lalvani of Profit Comes First
Liza talks to Rocky Lalvani, owner of Profit Comes First, about the mistake businesses make by putting profit after expenses as “leftovers” and creating a plan that makes profit a primary goal. Yes, it can be done! Reports and numbers tell a story that keeps you informed and confident!
SHOW NOTES:
Get Your 2 FREE Chapters!
Profitcomesfirst.com
Facebook
LinkedIn
Twitter
Instagram
EPISODE 10: Is your Marketing on Life Support?
Liza goes through her 10 digital marketing questions on her Marketing Health Quiz and helps you think about your marketing weak spots and where they might be. Find out if you are up to date and doing the right things to make your marketing performance what you want it to be.
SHOW NOTES:
lizasivekmarketing.com
Marketing Health Quiz
EPISODE 9: Marketing Skin Care and How to Look Good on Zoom without Makeup *Giveaway Episode!!*
Liza talks with Bethany Hilt, Founder and Owner of the Vertere Beauty and Skin Care Line
SHOW NOTES:
Vertereskincare.com
Instagram: Vertere_Skin_Care
Facebook: @VERTERE
Pinterest: Vertere Skin Care
YouTube: Vertere Skin Care
SYNOPSIS:
Liza and Bethany cover “How to market a new skin care line in such an important slice of the market.”; “How to look Up, Awake and Beautiful without makeup for Zoom Calls.”; “How Social Media should be leveraged”; “The use of Evergreen Content.”; and “Tips for help with the dreaded Mask-ne.”
EPISODE 8: Why “But This Is The Way We Have Always Done It” Is No Longer Valid
Liza talks with Eric Lopkin, Owner of The Modern Observer Group
SHOW NOTES:
ModernObserver.com
Facebook: @modernobserver
Twitter: ModernObserver
Instagram: @modernobserver
Pinterest: ModernObserver
LinkedIn: The Modern Observer
YouTube: The Modern Observer Group
SYNOPSIS:
Liza and Eric cover why the excuse “This is the way we’ve always done it is no longer valid!”; “The Learning Curve”; and “Evaluating your staff”.
EPISODE 7: CPG and Start Ups – Marketing *Giveaway Episode!!*
Liza talks with Sandra Velasquez, Founder of DistroTalk and Nopalera
SHOW NOTES:
Nopalera.co
Facebook: @Nopalera.co
Instagram: @Nopalera.co
Distrotalk.com
Facebook: @distrotalk
Instagram: @distrotalk
Linkedin
Mentioned in this Episode:
Van Leeuwens
Pistolera
Moona Luna
SYNOPSIS:
Liza and Sandra cover “What kind of business are you looking to grow, and with who?”; “How knowing different languages is beneficial.”; “What is Market Fit?”; “Do you know your Niche?”; and “Do you know your Audience?”.
EPISODE 6: Marketing Your Business…For Sale
Liza talks with Deborah Agrafojo, M&A Advisor, Touchstone Advisors
SHOW NOTES:
TouchstoneAdvisors.com
LinkedIn
dagrafojo@touchstoneadvisors.com
(936) 689-2501
SYNOPSIS:
Liza and Deborah cover “How and when do I market my business for sale or a capital raise? “. “When to start building an exit strategy for your business?”; “How do I know what my business is actually worth?”, “What to do when you’re going to sell?”; “How can an advisor help?”; and “How to be prepared.”
EPISODE 5: Are Human Proofreaders Obsolete?
Liza talks with Joni Aveni, Professional Proofreader and Editor.
SHOW NOTES:
www.joniaveni.com
Facebook
LinkedIn
Geocaching.com Handle: Alphadog
SYNOPSIS:
Liza and Joni cover “The Importance of Proofreading and Editing in Marketing”; “The Biggest Misconception about Needing Proofreading and Editing Services”; “Common Mistakes”; and “The Business Voice”.
EPISODE 4: How to Brand Part 2 – Packaging Design
Liza talks with Nichole Howell about Branding, Packaging & Graphic Design.
SHOW NOTES:
Partnerwithaspark.com
Instagram Business: @partnerwithaspark
Instagram: @luminousspark
Twitter: @luminousSPARK
SYNOPSIS:
Liza and Nichole cover “Packaging and Branding, Why it’s Important!”; “Tips and Misconceptions”; “Seeking Opportunities”, and “Taking On What Helps you Learn and Grow”.
EPISODE 3: Beyond the Logo – Branding Tips Part 1
Liza talks with Michelle Anderson, Owner of TheoryIllustrated Branding & Design.
SHOW NOTES:
TheoryIllustrated.com
Instagram: @theory.illustrated
Facebook: @TheoryIllustrated
Facebook Group: BombBrandBuildingForBossWomen
SYNOPSIS:
Liza and Michelle cover “What is the number one question you get from branding clients?”; “What branding misconceptions have you come across?”; “What is your process?”.
EPISODE 2: Motivation as Marketing Strategy
Liza talks with Robert LaFrance, Realtor with eXp, Entrepreneur, Motivator.
SHOW NOTES:
RobertLafranceRealEstate
Instagram: @LaFranceLife
Facebook
Twitter
YouTube: LaFranceParadigm
TikTok: @LaFranceLife
SYNOPSIS:
Liza and Robert cover “How did you start as an entrepreneur?”; “What’s your thought process when planning your podcast?”; “Where did One-on-One with Robert In a Onesie come from?”; “What do you hope your audience takes away from your videos?”.
EPISODE 1: Get Past the Fear & Show Up In Your Marketing
Liza talks with Danielle Goldsmith of Find Your Happy Guided Coaching
SHOW NOTES:
Facebook Business Page: DanielleGoldsmithCoaching.com
Blog: Danielle Goldsmith
Facebook Group: Coaching Queens 20-20
YouTube: Coaching Queens 20-20
Mentioned in this Episode:
Psychic Playground Facebook Group
ThinkUp App
SYNOPSIS:
Liza and Danielle cover: “Why do I have to promote myself and not just my business?”; Steps to take to overcome the fear of promoting yourself; and Danielle’s favorite piece of advice!