For small to midsize business owners, marketing can feel like a constantly moving target. Marketing professional and agency owner Liza Sivek discusses how to avoid frustration and build a better brand by breaking down trends, defining terminology, and through discussions with industry guests. If you want to make your marketing less of a struggle and more of a benefit join us every week for the Marketing Myths and Magic podcast.
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EPISODE 28: Audio Branding with Jodi Krangle
Liza talks with Jodi Krangle of Piece of Cake Voiceovers and Vocals about the many ways companies large and small can use sound as to brand and market your business.
Check out Jodi’s offer:
- LinkedIn: Jodi Krangle
EPISODE 27: The Best Way To Leverage LinkedIn with Trevor Robinson
Liza talks with Trevor Robinson of TLR Consulting Group about the new and best ways to market yourself and your business on LinkedIn.
Check out Trevor’s offer:
EPISODE 26: Branding Consistency and Mistakes to Avoid with Hunter Myers
Liza talks with Hunter Myers of Vedure Design Co. about branding errors to avoid and why to keep your branding the same across platforms.
Check out Hunter’s offer:
“The Basic Brand Consistency Checklist” It’s a quick checklist that runs through a handful of areas you need to make sure you’re branding is present.
EPISODE 25: The Power of Networking
Liza talks with Lori Highby of Keystone Click about the ways netwoprk can expand your marketing reach and creative profitable business relationships without “selling” all the time.
EPISODE 24: Audio Branding with Jodi Krangle
Liza talks with Hank and Sharyn Yuloof of Yuloff Creative about their style of business coaching, dad jokes, marketing yourself, and their newest book on working together as a married couple.
- LinkedIn: YuloffCreative
EPISODE 21: Audio Branding with Jodi Krangle
Liza talks with Ann Harikeerthan about being forced into a career mold, finding her voice as a writer and supporting other authors finding their voice.
Check out Ann’s offer”
“Storyboard” Power Hour Session with Ann, 22% off for our listeners
Social media marketing is an important part of your business. Using social media properly means going beyond Facebook and Twitter. Marketing maven Liza Sivek talks with Mackenzie Armstrong about using Pinterest for business.
EPISODE 19: Copywriting for Websites with Simon Kozlowksi
Marketing maven Liza Sivek talks with copywriter Simon Kozlowksi about the importance of website copy and how it can grow your business.
Marketing maven Liza Sivek talks with entrepreneur Jeremy Nicolaides about maintaining work life balance.
Marketing maven Liza Sivek talks with Lynn Power, CEO and co-founder of Masami about marketing, advertising, beauty and authenticity.
Liza and Health Coach and Personal Trainer Samantha Hoffman, discuss how business owners can fit health and wellness into their daily work lives and make themselves better business people. Plus her experience with the learning curve of DIY marketing being so steep.
Mention this Marketing Myths and Magic Podcast and receive 25% off the group coaching program (Ditch the Diet to self-love system) that starts Sept 6th!
Facebook Group: Healthy body confident women
Liza talks with Dan Chan, the Millionaire’s Mentalist and master magician, In this fast-paced and fun episode they cover pivoting a visual skill to virtual meetings and still get paid, how to get the press to notice your social media posts, pick-pocketing billionaires (and getting asked to do it), and a lot more. And Dan reads Liza’s mind! No, it wasn’t planned ahead! It’s a mind blowing episode and informative, with bonus videos!
Liza talks with Owner and Brand Creator Kristina Konstantinova, of Konstant and New, to break down why branding strategy should strive for perfection so it’s always a little better than the competition, how brand connects with your target audience in just a glance to tell them who you are and why you should be their choice, and why brand choices should be about your target audience, not you, for success.
Liza talks with digital marketing strategist Laura Kasl about the marketing myths that she encounters and why following them could hold back your marketing efforts. Laura helps identify the what and why of planning a marketing strategy.
Liza sits down (and geeks out) with young adult scifi and fantasy writer Clare Marshall, author and business owner at Faery Ink Press and C. Marshall Publishing, nominated for a 2019 YA Book Aurora Award, and a 2016 Whistler Independent Book Award (Honorable Mention). She is now taking other authors along her journey marketing her books as a solopreneur. We discuss DIY marketing, her learning curve in, and her best tips for other authors.
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Liza talks to Rocky Lalvani, owner of Profit Comes First, about the mistake businesses make by putting profit after expenses as “leftovers” and creating a plan that makes profit a primary goal. Yes, it can be done! Reports and numbers tell a story that keeps you informed and confident!
EPISODE 10: Is your Marketing on Life Support?
Liza goes through her 10 digital marketing questions on her Marketing Health Quiz and helps you think about your marketing weak spots and where they might be. Find out if you are up to date and doing the right things to make your marketing performance what you want it to be.
EPISODE 9: Marketing Skin Care and How to Look Good on Zoom without Makeup *Giveaway Episode!!*
Liza talks with Bethany Hilt, Founder and Owner of the Vertere Beauty and Skin Care Line
Liza and Bethany cover “How to market a new skin care line in such an important slice of the market.”; “How to look Up, Awake and Beautiful without makeup for Zoom Calls.”; “How Social Media should be leveraged”; “The use of Evergreen Content.”; and “Tips for help with the dreaded Mask-ne.”
Liza talks with Eric Lopkin, Owner of The Modern Observer Group
Liza and Eric cover why the excuse “This is the way we’ve always done it is no longer valid!”; “The Learning Curve”; and “Evaluating your staff”.
EPISODE 7: CPG and Start Ups – Marketing *Giveaway Episode!!*
Liza talks with Sandra Velasquez, Founder of DistroTalk and Nopalera
Liza and Sandra cover “What kind of business are you looking to grow, and with who?”; “How knowing different languages is beneficial.”; “What is Market Fit?”; “Do you know your Niche?”; and “Do you know your Audience?”.
Liza and Deborah cover “How and when do I market my business for sale or a capital raise? “. “When to start building an exit strategy for your business?”; “How do I know what my business is actually worth?”, “What to do when you’re going to sell?”; “How can an advisor help?”; and “How to be prepared.”
Liza and Joni cover “The Importance of Proofreading and Editing in Marketing”; “The Biggest Misconception about Needing Proofreading and Editing Services”; “Common Mistakes”; and “The Business Voice”.
Liza and Nichole cover “Packaging and Branding, Why it’s Important!”; “Tips and Misconceptions”; “Seeking Opportunities”, and “Taking On What Helps you Learn and Grow”.
Liza and Michelle cover “What is the number one question you get from branding clients?”; “What branding misconceptions have you come across?”; “What is your process?”.
Liza and Robert cover “How did you start as an entrepreneur?”; “What’s your thought process when planning your podcast?”; “Where did One-on-One with Robert In a Onesie come from?”; “What do you hope your audience takes away from your videos?”.
Liza talks with Danielle Goldsmith of Find Your Happy Guided Coaching
Facebook Business Page: DanielleGoldsmithCoaching.com
Blog: Danielle Goldsmith
Facebook Group: Coaching Queens 20-20
YouTube: Coaching Queens 20-20
Mentioned in this Episode:
Psychic Playground Facebook Group
Liza and Danielle cover: “Why do I have to promote myself and not just my business?”; Steps to take to overcome the fear of promoting yourself; and Danielle’s favorite piece of advice!