Marketing Myths & Magic Podcast

For small to midsize business owners, marketing can feel like a constantly moving target. Marketing professional and agency owner Liza Sivek discusses how to avoid frustration and build a better brand by breaking down trends, defining terminology, and through discussions with industry guests. If you want to make your marketing less of a struggle and more of a benefit join us every week for the Marketing Myths and Magic podcast.


LISTEN TO THE LATEST EPISODES


Join fellow business owners in the Marketing Myths & Magic Facebook group to talk about the podcast topics, attend Q&As with Liza and guests, and get exclusive content.


SHOW NOTES


EPISODE 13: Marketing Strategy Is The First Step with Laura Kasl

Liza talks with digital marketing strategist Laura Kasl about the marketing myths that she encounters and why following them could hold back your marketing efforts. Laura helps identify the what and why of planning a marketing strategy.

SHOW NOTES:
FREE 1 Month Marketing Content Calendar Strategy
kaslmarketing.com
Instagram
LinkedIn


EPISODE 12: Marketing and Selling Your Book with Author and Publisher Clare C. Marshall

Liza sits down (and geeks out) with young adult scifi and fantasy writer Clare Marshall, author and business owner at Faery Ink Press and C. Marshall Publishing, nominated for a 2019 YA Book Aurora Award, and a 2016 Whistler Independent Book Award (Honorable Mention). She is now taking other authors along her journey marketing her books as a solopreneur. We discuss DIY marketing, her learning curve in, and her best tips for other authors.

SHOW NOTES:
Get Your FREE Training!
cmarshallpublishing.com
Instagram: https://instagram.com/cmarshallpub
Facebook: https://facebook.com/cmarshallpub
Instagram: https://instagram.com/faeryinkpress
Facebook: https://facebook.com/faeryinkpress


EPISODE 11: Marketing Reports and Profit with Rocky Lalvani of Profit Comes First

Liza talks to Rocky Lalvani, owner of Profit Comes First, about the mistake businesses make by putting profit after expenses as “leftovers” and creating a plan that makes profit a primary goal. Yes, it can be done! Reports and numbers tell a story that keeps you informed and confident!

SHOW NOTES:
Get Your 2 FREE Chapters!
Profitcomesfirst.com
Facebook
LinkedIn
Twitter
Instagram


EPISODE 10: Is your Marketing on Life Support?

Liza goes through her 10 digital marketing questions on her Marketing Health Quiz and helps you think about your marketing weak spots and where they might be. Find out if you are up to date and doing the right things to make your marketing performance what you want it to be.

SHOW NOTES:
lizasivekmarketing.com
Marketing Health Quiz


EPISODE 9: Marketing Skin Care and How to Look Good on Zoom without Makeup *Giveaway Episode!!*

Liza talks with Bethany Hilt, Founder and Owner of the Vertere Beauty and Skin Care Line

SHOW NOTES:
Vertereskincare.com
Instagram: Vertere_Skin_Care
Facebook: @VERTERE
Pinterest: Vertere Skin Care
YouTube: Vertere Skin Care

SYNOPSIS:
Liza and Bethany cover “How to market a new skin care line in such an important slice of the market.”; “How to look Up, Awake and Beautiful without makeup for Zoom Calls.”; “How Social Media should be leveraged”; “The use of Evergreen Content.”; and “Tips for help with the dreaded Mask-ne.”


EPISODE 8: Why “But This Is The Way We Have Always Done It” Is No Longer Valid

Liza talks with Eric Lopkin, Owner of The Modern Observer Group

SHOW NOTES:
ModernObserver.com
Facebook: @modernobserver
Twitter: ModernObserver
Instagram: @modernobserver
Pinterest: ModernObserver
LinkedIn: The Modern Observer
YouTube: The Modern Observer Group

SYNOPSIS:
Liza and Eric cover why the excuse “This is the way we’ve always done it is no longer valid!”; “The Learning Curve”; and “Evaluating your staff”.


EPISODE 7: CPG and Start Ups – Marketing *Giveaway Episode!!*

Liza talks with Sandra Velasquez, Founder of DistroTalk and Nopalera

SHOW NOTES:
Nopalera.co
Facebook: @Nopalera.co
Instagram: @Nopalera.co
Distrotalk.com
Facebook: @distrotalk
Instagram: @distrotalk
Linkedin

Mentioned in this Episode:
Van Leeuwens
Pistolera
Moona Luna

SYNOPSIS:
Liza and Sandra cover “What kind of business are you looking to grow, and with who?”; “How knowing different languages is beneficial.”; “What is Market Fit?”; “Do you know your Niche?”; and “Do you know your Audience?”.


EPISODE 6: Marketing Your Business…For Sale

Liza talks with Deborah Agrafojo, M&A Advisor, Touchstone Advisors

SHOW NOTES:
TouchstoneAdvisors.com
LinkedIn
dagrafojo@touchstoneadvisors.com
(936) 689-2501

SYNOPSIS:
Liza and Deborah cover “How and when do I market my business for sale or a capital raise? “. “When to start building an exit strategy for your business?”; “How do I know what my business is actually worth?”, “What to do when you’re going to sell?”; “How can an advisor help?”; and “How to be prepared.”


EPISODE 5: Are Human Proofreaders Obsolete?

Liza talks with Joni Aveni, Professional Proofreader and Editor.

SHOW NOTES:
www.joniaveni.com
Facebook
LinkedIn
Geocaching.com Handle: Alphadog

SYNOPSIS:
Liza and Joni cover “The Importance of Proofreading and Editing in Marketing”; “The Biggest Misconception about Needing Proofreading and Editing Services”; “Common Mistakes”; and “The Business Voice”.


EPISODE 4: How to Brand Part 2 – Packaging Design

Liza talks with Nichole Howell about Branding, Packaging & Graphic Design.

SHOW NOTES:
Partnerwithaspark.com
Instagram Business: @partnerwithaspark
Instagram: @luminousspark
Twitter: @luminousSPARK

SYNOPSIS:
Liza and Nichole cover “Packaging and Branding, Why it’s Important!”; “Tips and Misconceptions”; “Seeking Opportunities”, and “Taking On What Helps you Learn and Grow”.


EPISODE 3: Beyond the Logo – Branding Tips Part 1

Liza talks with Michelle Anderson, Owner of TheoryIllustrated Branding & Design.

SHOW NOTES:
TheoryIllustrated.com
Instagram: @theory.illustrated
Facebook: @TheoryIllustrated
Facebook Group: BombBrandBuildingForBossWomen

SYNOPSIS:
Liza and Michelle cover “What is the number one question you get from branding clients?”; “What branding misconceptions have you come across?”; “What is your process?”.


EPISODE 2: Motivation as Marketing Strategy

Liza talks with Robert LaFrance, Realtor with eXp, Entrepreneur, Motivator.

SHOW NOTES:
RobertLafranceRealEstate
Instagram: @LaFranceLife
Facebook
Twitter
YouTube: LaFranceParadigm
TikTok: @LaFranceLife

SYNOPSIS:
Liza and Robert cover “How did you start as an entrepreneur?”; “What’s your thought process when planning your podcast?”; “Where did One-on-One with Robert In a Onesie come from?”; “What do you hope your audience takes away from your videos?”.


EPISODE 1: Get Past the Fear & Show Up In Your Marketing

Liza talks with Danielle Goldsmith of Find Your Happy Guided Coaching

SHOW NOTES:
Facebook Business Page: DanielleGoldsmithCoaching.com
Blog: Danielle Goldsmith
Facebook Group: Coaching Queens 20-20
YouTube: Coaching Queens 20-20

Mentioned in this Episode:
Psychic Playground Facebook Group
ThinkUp App

SYNOPSIS:
Liza and Danielle cover: “Why do I have to promote myself and not just my business?”; Steps to take to overcome the fear of promoting yourself; and Danielle’s favorite piece of advice!

%d bloggers like this: