Why Investing in Your Website Is Investing in Your Marketing

It may seem counterintuitive, but if your website is suffering from a lack of funds to improve its marketing, more sales is not the solution. The most frequent concern I hear is “I can’t afford to improve my website until I make more sales, so I only want to spend money on more traffic”. As a marketing consultant with over 25 years of experience in eCommerce and digital presence, I can tell you it is probably less costly, and the return greater, than you may think.